Primary Location: 22 CHANGI SOUTH AVE 2, SINGAPORE, Singapore , 486064 Job ID: R25001644

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Job Description:

The Assistant Manager manages Relationship and Direct Marketing programs to generate leads, awareness, volume and revenue through email and direct mail channels for the Asia Pacific (APAC) Region. He/she is responsible in building and testing email, forms and landing page assets on Marketo, performing analyses by industry/customer segment to assess the performance of the programs and work with agencies/vendors. This position requires supervision of the CRM Analyst and reports to the APAC Region Digital Marketing Manager.

Job Roles & Responsibilities:

Participates in Development and Execution of Activities
- Assist in development and implementation of selected CRM marketing initiatives across Asia via the email channel and direct mail channel
- Manage agencies/vendors to deliver and execute planned CRM related initiatives (e.g. scripting, disparity between sales feedback and actual data collected etc.)
- Build email, forms and landing page assets on Marketo, a marketing automation tool
- Supports building, testing and blasting ad-hoc emails required for customer communications in Marketo
- Understand customers' needs to determine program obstacles, problems or opportunities through feedback from the Account Executive and customer surveys
- Assists in identifying new target segments based on industry trends to expand UPS's market share
- Develops content beyond the email channel such as videos and banners and integrates content across channels such as UPS.com and social media to strengthen reach of CRM programs
- Participates in promo code strategy, designs promo code channel plans and creates promo codes to support SMB pricing strategy
- Presents program enhancements to stakeholders to gain approval and support for integrating new enhancements into the product portfolio
- Coordinates meetings with other functional groups (i.e., Business Development Group, Marketing Group) to discuss program enhancements and gaps

Performs Data Management
- Monitor performance of campaigns through enterprise system and develop a model approach towards measuring the results of marketing initiatives from the target segments
- Carries out tests on email and other assets for content quality
- Performs data analyses to convert raw data into relevant metrics to establish and document program performance (e.g. conversion rate, package volume and revenue generated, ROI, etc.)
- Analyze and integrate the different customer databases to achieve a coherent standard in data and information management to support effective customer relationship programs and to provide a comprehensive view to the management
- Identifies key findings from research and refines data results to report to management and stakeholders
- Compiles and analyses customer survey responses to understand customers' needs and determine useful inputs for future strategies

Develops and Delivers Presentations
- Gathers, compiles, and analyzes relevant research data for inclusion in presentations to stakeholders
- Creates PowerPoint slides and narratives to be used in formal presentations to key stakeholders
- Delivers presentations to key stakeholders to share information and keep them informed
- Responds to stakeholder questions and concerns to ensure understanding of findings and gain commitment and buy-in

Supervises and Develops Others
- Determines employees' training needs to produce continuous development plans
- Provides on-going feedback and support to improve performance
- Conducts performance evaluations in a consistent, fair, and objective manner to encourage continuous performance improvement
- Holds others accountable to established performance levels to achieve individual and group goals
- Resolves individual and group performance issues in accordance with UPS's policies and procedures in a timely manner to motivate and foster teamwork

Job Requirements:

Possess a Bachelor's Degree in Business, Marketing or Logistics/Supply Chain disciplines
Four years of relevant working experience in similar job capacity or related industry
Fast learner, proactive team player and ability to work in a fast-paced environment
Demonstrate technical skills in building simple email and landing pages using Marketo or any other marketing automation tool
Demonstrate a strong numerical sense and understanding of relating data and information with business issues
Display strong organizational and problem-solving skills
Good verbal and written communication skills. Fluency in a second Asian language is helpful but not mandatory.
Able to handle presentations to internal and external user groups
Excellent knowledge of MS Office applications

Employee Type:

Permanent

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